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Terry Etherton Blog on Biotechnology


Milk Labeling in Minnesota - Another Journalistic Venture

“Sweet Bonus” or Survival? Get the Facts and Then Decide!
by Sherry Bunting
Introduction by Terry Etherton

On June 22, 2008, the Star Tribune newspaper (Minneapolis-St. Paul, Minnesota) published an article, “Is Labeling Milk as Free of Hormones a Bad Idea“, written by Lou Gelfand. The story is great example of the lousy and slanted journalism being practiced that focuses on agricultural biotechnology … in this case, rbST and milk labeling. Read the rest of this entry »

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Socially Responsible? Think Again.

Cyndi Young
Brownfield Ag News
Published in Illinois AgriNews (April 17, 2008)

A release I came across in my computer inbox the other day promoted the establishment of a new brand of milk. Not only does this milk come from happy cows, but from socially responsible dairy farms.

It appears that “socially responsible” has replaced “politically correct” as the buzz phrase of choice in many circles. Read the rest of this entry »

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Irony and International Dairy Foods Association (IDFA)

Terry D. Etherton

The International Dairy Foods Association (IDFA) recently has issued two contradictory press releases (see below) that relate to labeling of milk and dairy products. In one, they promote absence claim labeling; in the other they propose labels are not needed.

IDFA supports the use of deceptive absence labels in the rbST-free milk market battle! However, they are opposed to labels on ultra-filtered (UF) milk used in cheesemaking because those labels may confuse the consumer! Read the rest of this entry »

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Milk Market Moos

SHERRY BUNTING
Published in Farmshine (March 28, 2008 Issue)

Dairymen respond to Wal-Mart’s “Great Value

Wal-Mart announced this week that its Great Value milk brand now sources milk exclusively from cows not treated with rbST. Milk selections at Sam’s Club are also offered from suppliers sourcing milk from non-supplemented cows.

With this announcement came a report on Wal-Mart’s blogging website, where Rand Waddoups, “author for sustainability” writes about several new “sustainability-related” initiatives at Wal-Mart, including this recent change for Great Value milk. Read the rest of this entry »

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Scientists Challenge Industry In Escalating rbST Label Row

Posted on Truth About Trade & Technology
April 2, 2008

Sixty-six university dairy and veterinary scientists launched a broad attack Monday against milk processors and retail marketers who increasingly seek to advertise and label milk produced by cows not treated with Monsanto’s recombinant bovine somatotropin. A letter from professors at nearly every major land grant university asserted there was no difference between conventional and “rBST-free” or organic milk but that consumers were being misled by emotional advertising claims to pay higher prices. Read the rest of this entry »

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Food Costs Increase and the “Smoke and Mirrors” of rbST-Free Milk Marketing Rolls On…and On…and On

Terry Etherton

Retail food prices at the supermarket increased in the first quarter of 2008, according to the latest American Farm Bureau Federation Marketbasket Survey. The informal survey shows the total cost of 16 basic grocery items in the first quarter of 2008 was $45.03, up about 8 percent or $3.42 from the fourth quarter of 2007. Read the rest of this entry »

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Milk: Let the Buyer (the Environment and the Cow) Beware

John Fetrow VMD, MBA
Professor of Dairy Medicine
College of Veterinary Medicine
University of Minnesota
1365 Gortner Ave.
St. Paul, Minnesota 55108

Terry D. Etherton, Ph.D.
Department Head & Distinguished Professor of Animal Nutrition
Department of Dairy & Animal Science
324 W.L. Henning Bldg
Penn State University
University Park, PA 16802

Milk is probably the most pure, wholesome, safe, highly regulated, inspected, and most carefully handled food that any of us consume. Dairy products provide a wealth of nutrients, including protein, energy, vitamins, and minerals. Even the butterfat in milk contains substances that may reduce cancer risks and help prevent obesity. Read the rest of this entry »

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Orion Samuelson of WGN Radio on the Use of rbST

The following podcast features Orion Samuelson of WGN Radio discussing the use of recombinant bovine somatotropin (rbST).

Orion Samuelson is heard on WGN Radio, where he has served as Agribusiness Director since 1960. He and his associate, Max Armstrong, present 15 agricultural/business reports daily on WGN. They also host the hour-long Morning Show and Noon Show, both heard on Saturdays on WGN. Orion is also heard daily on more than 260 radio stations with his syndicated National Farm Report and on 110 stations with his syndicated Samuelson Sez. Orion and Max are seen weekly on rural channel RFD-TV, carried on Dish-TV and DirecTV on This Week in Agribusiness.

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WHYY Radio Interview on PDA’s Ruling Regarding Labeling of MilK

The following podcast is of an interview with Dr. Terry Etherton on WHYY Radio in Philadelphia. This interview took place on January 15, 2008.

Summary from WHYY: The Pennsylvania Department of Agriculture recently ruled that dairies that do not inject their cattle with synthetic growth hormone can no longer label their milk as hormone-free. The decision, which has been put on hold until the beginning of February, raises serious questions for consumers, dairy farmers, and retailers. We talk to TERRY ETHERTON of Penn State University.

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Labels Aren’t Big Enough To Tell The Truth

By TERRY D. ETHERTON, Ph.D.
My editorial reply to the Centre Daily Times, State College, PA
(Published in the January 21, 2008 issue of the Centre Daily Times)

Your editorial (Truth is spilled over milk, published on January 3, 2008) overlooked a lot of truths and passed on a few half truths as well.

The biggest overlooked truth is that the controversy over milk labeling has more to do with company profits than with consumer demand. The truth is that milk companies have forced farmers to stop using recombinant bovine somatotropin (rbST) so that the companies can imply through advertising that their milk is better than some other company’s milk. This disingenuous advertising — “hormone free,” “no artificial hormones,” etc. – is fully aimed at customers who cannot be expected to know all the facts about rbST. There is a bothersome fact that undermines this advertising strategy: All milk contains hormones —the same hormones in the same amounts, irrespective of whether the cow has been supplemented with rbST. This includes organic milk and milk from cows not supplemented with rbST. Even vitamin D, which is used to fortify milk, is a hormone. Read the rest of this entry »

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