When Perception Trumps Reality
By Lori Connelly
PennAg Industries Association
I keep a Tom Fishbourne cartoon posted at my desk. It depicts two grocery shoppers, one male, one female. The mail shopper exclaims “Alright! Organic Twinkies at twice the price!” The woman in the cartoon replies, “It must be twice as healthy.” Despite the humorous intention, this comic illustrates a frightening mindset that is much too prevalent in grocery stores around the country.
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